Promote offsite

Reach new and interested buyers who start their shopping journey off of eBay.

What is Promoted Offsite?

Promoted Offsite is an advertising tool that gives you the ability to further promote your listings on leading external channels, like Google, so you can:

  • Capture a wider audience of interested buyers and help drive more traffic to your listings
  • Get in front of buyers who are already searching for the types of items you’re selling
  • Save time with easy-to-launch campaigns that promote all of your eligible listings in just a few clicks

Key benefits

  • Expand your reach: Attract interested buyers to your eBay listings with ads on popular external channels.
  • High performing: Position your listings directly in front of high-intent, engaged buyers actively seeking what you're selling.
  • Quick setup: Save time with easy-to-launch campaigns that promote all of your eligible listings in just a few clicks.

Success stories

“Promoted Offsite on eBay has continued to outperform our expected performance metrics, and the ROAS and conversion rates we are seeing as a result of utilising this programme are amazing. We love the efficiency of this marketing campaign and how user friendly eBay makes it upon setup and execution.” - BISSELL Homecare Inc, user

Getting started

You can create a Promoted Offsite campaign in the Seller Hub from your Advertising dashboard. Here's how:

  1. Select Create new campaign.
  2. Select Promote offsite from the ad type options.
  3. Follow the prompts to set up your campaign where you can choose your average daily budget.
  4. After reviewing your campaign details, you can then Launch your campaign.

Best practices

  • Bear with the learning period. When launching a campaign, it can take time for machine-learning to optimise ad performance, as the algorithm gathers data.
  • Review your budget. Utilise the suggested budget guidance and click estimation to further extend your reach.
  • Use high-quality visuals that showcase the product. Your images should showcase your product, be clear, and well-lit (ideally with a white background to make it easier for buyers to see). This can help drive engagement.
  • Keep your listings up to date. Accurate data, like price and availability, are key to ensuring your ads showcase the information your buyers are looking for.

Learn more

Visit the eBay Help page to learn more about promoting your listings offsite.