Promote your Shop
Drive traffic to your Shop with eye-catching ads.
What is Promoted Shops?
Promoted Shops is an advertising tool that allows you to easily launch eye-catching ads and attract interested buyers to your eBay Shops. Ads will highlight a coupon or category of items in your Shops, along with your Shop’s name, logo, and several of your top performing listings. Promoted Shops can help drive traffic to your Shop and increase the awareness of your brand on eBay.
Key benefits
Effective targeting
Catch the attention of interested buyers shopping for items like yours with engaging and visually appealing ads.
Build your brand
Reach more buyers with access to unique ad placements.
Simple setup
With a simple flow for campaign creation, you can launch your campaign in just a few clicks.
Getting started
You can create a Promoted Shops campaign in the Seller Hub from your Advertising dashboard. Here's how:
- Select Create new campaign.
- Select Promote your Shop from the ad type options.
- Follow the prompts to set up your campaign. You can choose to highlight a category or a coupon.
- After reviewing your campaign details, you can then Launch your campaign.
Best practices
- Customise your Shop's branding. Enhance your shopfront with a shop name, logo, and billboard to establish your brand identity and help build trust with buyers.
- Optimise your Shop. Create custom or automated inventory strips to feature your top-selling items and most popular categories to capture buyer attention and help drive sales.
- Create multiple Promoted Shops campaigns. Launch campaigns for different categories and coupons to attract a wider range of buyers to your Shop.
- Bid effectively. Use the suggested bids as a guide when bidding on subcategories and keywords to create competitive campaigns.
Learn more
Visit the eBay Help page to learn more about promoting your Shop.